By enjoying fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to hear customers Lego has found a method to keep it is interlocking stones in the hands of millions. It’s a model that other companies should follow, says McKee.

Instruction online 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden gadgets. It had not been https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr/ before the following month that they started off using a new plastic-injection edges machine to produce plastic stones, which in the near future gave them an advantage above their competition in the flourishing post-war industry.

In 49, they started out producing the bricks with studs about them to enable them to combine together. This was a key iteration, making the bricks much more stable and sturdy. Later, in 1958, they built a major improvement with the opening of what is known because the “stud and coupling system”, which usually ensures that every Lego brick fits with any other packet. These two vital iterations will be why Profano sets generated 40 years earlier still interlock seamlessly with those designed today.

Over time, Lego comes with kept their finger to the pulse of pop customs by partnering with big-name franchises including Star Battles and Harry Potter. They have also appreciated the community of adults that happen to be fans of the brand, known as AFOLs (Adult Enthusiasts of Lego), with a choice of sets like the Back to the Future DeLorean period machine and a set of female Nasa scientists.